Who does what

Updated 12 September 2026

Creative direction

Răzvan Vâlceanu sets the brand direction, writes or approves the slogans and gives final approval for designs and public campaigns.

Digital execution

Codex supports digital production, product configuration, technical checks and this website under Răzvan’s direction. It does not replace his creative approval or claim authorship of the campaign photographs.

The Unlearning School

The ideas connect to Răzvan’s work through The Unlearning School, where teams learn to use AI on daily work. The two sites link to each other so their relationship is clear.

Production and purchases

Customers order through our WooCommerce shop. Stripe handles card payments. Printoteca produces and delivers mapped Freestyler products on demand. Gift orders stay on hold until Răzvan checks the product, artwork, colour, size and delivery address. Our current Freestyler production exports are 6000 × 7500 pixels with transparency for a 400 × 500 mm design area.

Website operator

Carbon Smart Europa SRL, CUI RO47346923, operates this editorial website. Contact shop@razvanvalceanu.ro or +40 722 598 346.