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Razvan Valceanu, former general manager of Bitdefender Romania, leaves the IT industry for fashion, launching a made- to- measure shirt brand under his own name.
The Razvan Valceanu brand has launched its first ready-to-wear collection that comprises three styles- business, cocktail and smart casual- for men, women and children. The collection has been available since September at the Bucharest showroom in the Domenii area.
“I chose to start this business first of all because I noticed that for the people around me, colleagues or business partners, it was difficult to find shirts that fit them perfectly. My experience as general manager taught me how important it is to display an impeccable image in business,” said Valceanu.
Under the slogan “We speak shirts,” the brand targets business people such as middle managers, managers, CEOs and entrepreneurs with incomes above a
verage, who can customize their shirts depending on their preferences and circumstances.
The shirts are made in Romania following an Italian pattern. It can take between 10 and 21 days to make a shirt.
By Otilia Haraga, BUSINESS REVIEW, 02.10.2013